How Much Do You Know About Instagram Impression?
As a business owner, there are lots of terms on Instagram that you should always know and use to progress your page. Instagram impression and reach are two of these terms that are of great importance. Marketers often use these terms, but few people know how these two criteria are different from each other.
How Is Impression Different From Reach?
Reach shows the total number of unique accounts that have seen your content. On the other hand, impression refers to the number of times your content has been displayed on Instagram, regardless of whether it was clicked or not.
In an ideal world, all your followers will see every piece of content you share. Unfortunately, this does not happen in real world, and not all of your followers will see every post you upload. That is why the number of reach is always less than impression.
For example, if A sees your post 3 times and B sees your post 5 times, the number of your Instagram impression will be 8 while your reach number is only 2, and this is what we mean by unique accounts in the definition of reach.
This concept is a bit of a challenge, but you need to know it to succeed in social media campaigns. If you do not remember anything about reach and impression, just remember this phrase: reach is the number of people who may see your content, while impression is the number of times your entire content has been displayed to different users on Instagram.
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By purchasing Instagram impressions and increasing its number, you signal Instagram that your post is ready to enter Instagram Explorer. When Instagram AI sees that your post has been visited by many users, it will consider you as a popular account and makes your post appear on Instagram Explore.
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